Traditional mascaras can't hold up to watery eyes, and those that do are impossible to remove. That's why blinc pioneered Tubing Technology™ for its mascaras & eyeliners to not flake, smudge, or run. Blinc holds better than traditional, and even waterproof mascaras, and removing it is effortless. Just lots of water + gentle pressure at the same time will gently slide the tiny tubes right off your lashes/lids into your hands - leaving no tint, residue or buildup behind. With no makeup remover rubbing the part of your face most susceptible to wrinkling, blinc gives you the best of all worlds; an amazing look, ultra longwearing hold & effortless removal. Because you lead a busy life and don't have time for smudging.