Mindful Cosmetics

Let's take a breath...

As everything slowed down during the 2020 pandemic, we realized how much we all needed a break.

When the smog lifted, emissions fell and animals roamed city streets, it wasn’t hard to see that our planet needed one too.

While we’re all excited to get can’t wait to back to a new normal, we’re committed to honoring and preserving the refreshing changes we’ve seen around us.

That’s why Pretty Vulgar has decided to be part of the solution and not the problem with our Mindful Cosmetics initiative.

While it’s true that providing problem-free beauty products has always been part of Pretty Vulgar’s mission. We’re now taking problem-solving a step further.

By making conscious cosmetics part of our long-term philosophy, we’re embarking on a journey of promoting responsible, ethical and sustainable beauty industry-wide.

Our commitment to creating the highest-quality cosmetics for our customers means we’ll be finding the safest and, smartest solutions to deliver real social and environmental change while maintaining Pretty Vulgar’s high-quality standards.

There is no perfect path to sustainable beauty, but we’re committed to finding a balance that allows us to make outstanding products that are kinder to the world around us.


We should never work with any vendor involved with unethical human
labor. We research to the best of our abilities and ask the important
questions to our vendors, factories, and warehouses. Are the people
making our product of legal working age? What are their working
conditions? How many hours do they work per day and per week? We keep
asking questions until we are satisfied. Period.

We are, and will always be, cruelty-free. We never test cosmetics on animals and ask that no other company does on our behalf. At a higher-level, we are in support of a global ban on animal testing.

We believe every ingredient and component should be ethically sourced
with no harm to human life or nature. We promise to be clear and
transparent about what’s in our products and to always comply with
current US and EU standards.

We are continuously working to make every formula CLEAN, or as close
to CLEAN as possible without affecting the amazing feel, color payoff
and longwearing hold you know and love from Pretty Vulgar products. When
we succeed, you will notice the green CLEAN logo on the product, which
means it was developed according to our NO LIST

We are constantly working on our supply chain to optimize
transportation routes. Sending products back and forth around the world
on ships, planes, trains, and automobiles is contributing to mass
amounts of carbon emissions. With that in mind, we always source our
ingredients locally if we are able to. Throughout our supply chain,
we’re working to reduce our overall carbon footprint impact when making
packaging decisions. Rather than relying on high-waste and high-energy
materials like glass and aluminum, we are moving to environmentally
friendlier options in increasing our use of PCR plastics, which are made
from post-consumer resins. As we learn more and the packaging industry
creates more sustainable options, we plan to adopt even better

We’re committed to using as much biodegradable and refillable
packaging as possible. This includes using Forest Stewardship Certified
(FSC) paper for all of our product packaging. FSC paper comes from
reclaimed materials. The FSC certification is considered the gold
standard designation for wood harvested from forests that are
responsibly managed, socially beneficial to workers and local people,
environmentally conscious for biodiversity and ecosystems, and
economically viable. Using FSC paper also reduces the number of trees
harvested, aids in regeneration of harvested trees, and maintains and
improves soil structure and fertility. By prioritizing sustainable
packaging, Pretty Vulgar is helping to protect, restore, and conserve
natural forests.

At Pretty Vulgar, we’re proud to be formulating, designing and
manufacturing in the USA to support American jobs. Last year, we spent
more than 70% of our supply chain budget on US suppliers.

Our team at Pretty Vulgar believes we have the responsibility to create a
vibrant society and better world. Our dedicated employees participate
in essential social activities such as volunteering to not only organize
our local communities, but contribute to our purpose-driven corporate
culture. Although we encourage giving to all worthy causes, Pretty
Vulgar is proud to support the following local, national and
international charities this year. Please consider supporting them as