The History of Mascara: How Blinc Revolutionized Mascara and Paved The Way With Tubing Technology

Mascara, a beloved makeup staple, has evolved over the years, shaping the beauty industry we know today. From its early days in the 20th century to its revolutionary tubing technology, mascara has adapted to meet diverse consumer needs.

Blinc Cosmetics, a pioneering beauty brand, stands at the forefront of this evolution. They introduced tubing mascaras, a technology resistant to smudging, smearing, flaking, or running. Even better than waterproof formulas, Blinc's Tubing Mascaras are cruelty free, ultra long wearing, yet effortlessly wash off without makeup remover. Plus, unlike regular mascaras, Blinc mascaras leave no tint or residue, ensuring the health of your lashes without buildup.

This article explores the history of mascara and highlights Blinc's contributions that have transformed mascara as we know it.

A Century of Progress: The Evolution of Mascara

The mascara story begins in 1917 when Eugene Rimmel invented the first widely available mascara, naming it Rimmel Mascara. This marked a significant moment in the world of beauty. It provided women with a tool to enhance their lashes, achieving a fluttery and captivating look that quickly gained popularity.

But the innovation did not end there. In 1938, the debut of waterproof mascara enabled people to proudly display their beautiful lashes even in rainy or teary situations.

In the 1960s, Maybelline made another breakthrough by introducing modern mascara with a tube that had a brush inside, making it coat lashes efficiently. This pivotal moment modernized the application process, making it more convenient and precise.

Then, in 1988, Max Factor took a step forward by introducing clear mascara, which was perfect for those who wanted a natural yet defined lash appearance.

Blinc's Groundbreaking Invention: The Birth of Tubing Mascara

In the extensive history of mascara, a significant breakthrough occurred in the early 1990s when Blinc introduced the world's first ultra long wearing tubing mascara.

This pivotal moment marked the dawn of a new era in lash enhancement. Blinc's innovative tubing technology broke traditional norms, transforming the way mascara sticks to lashes and how it's taken off.

Unlike traditional mascara that coats lashes with pigment, Blinc's real tubing formula forms tiny water-resistant tubes around each lash. This unique approach ensures smudge-proof, flake-free wear that withstands the challenges of rain, tears, and humidity.

The tubing mascaras are easy to remove with just warm water and gentle pressure. The polymer tubes effortlessly slide off, leaving no residue or panda eyes behind. All of Blinc's Tubing Mascaras are ideal for sensitive eyes and contact lens wearers and have been clinically tested to be non-irritating.

4 Blinc Tubing Mascaras For Different Looks & Lash Types


Mascara History: How Blinc Tubing Mascara Paved The Way

Blinc's commitment to innovation is evident through its four types of mascaras. Each caters to diverse lash needs, each designed to provide a specific lash-enhancing experience.

  1. Blinc's Original Tubing Mascara: The first groundbreaking mascara product that's Vegan and gives you an ultra-long wearing natural look with a patent shine finish.
  2. Blinc's Amplified Tubing Mascara: Building upon the success of the Original, this Gluten-Free mascara is volumizing and gives you a buildable, soft glam look in a black, semi-matte finish. 
  3. Blinc's UltraVolume Tubing Mascara: For those seeking maximum volume, this Clean, Vegan & Gluten-Free formula is buildable and delivers a false lash effect in a semi-matte finish.
  4. Blinc's Lash Extension Tubing Mascara: This Clean, Vegan, and Gluten-Free formula creates striking length and extreme definition for a lash extensions effect. Infused with Biotin, Shea Butter & Castor Seed Oil, it raises the bar on tubing technology by providing nourishment and treatment for your lashes.


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Blinc has been a key player in this transformation, particularly through its introduction of tubing technology. Their commitment to innovation has brought about a range of tubing mascaras to cater to different lash needs and desired looks.

As we celebrate the milestones that have shaped the world of beauty, let's also recognize Blinc's pioneering spirit. It is clear that Blinc has truly paved the way for tubing mascaras, forever changing the beauty landscape.

To shop Blinc's Tubing Mascaras, visit Blinc's, or

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